HomeBizStartupTV VideoCast Statistics

For data from 11/14/22

Based on the categorization of episode names, here is the pivot table showing the total Downloads, Page Plays, and iTunes Plays grouped by the primary topic:

Primary Topic Downloads Page Plays iTunes Plays
Other/Uncategorized 1,428 3 26,168
HTML/Tech/Tools 1,079 3 20,363
Customer/Branding 688 2 17,136
Business Model/System 241 0 15,856
Mindset/Goals 150 0 11,641
Strategy/Planning 364 1 2,972
Introduction/General 55 2 2,376
Marketing/Traffic 195 0 1,341
Product/Service 5 0 1,056

  • Top Engagement Topics (Overall): The "Other/Uncategorized" group has the highest total engagement (Downloads + Plays), followed closely by "HTML/Tech/Tools" and "Customer/Branding." This suggests that content related to technology, customer focus, and general/diverse topics resonates most strongly with the audience.
  • iTunes Dominance Across Topics: For every topic, iTunes Plays dramatically outweigh Downloads and Page Plays. This reinforces the finding that iTunes is the primary consumption platform for all types of your content.
  • High-Performing Specific Topics:
    • HTML/Tech/Tools and Customer/Branding are the two most successful categorized topics, both generating over 17,000 iTunes Plays each.
    • Business Model/System also performs very well on iTunes, with 15,856 plays, despite having low direct Downloads (241).
  • Lower Engagement Topics: Product/Service and Marketing/Traffic have the lowest overall engagement, suggesting these topics may be less popular or could benefit from a content refresh or different approach.

The analysis of the podcast statistics reveals key trends in content performance and distribution channel effectiveness. The total engagement across all episodes is 103,125 (Downloads + Page Plays + iTunes Plays).

Here are the key takeaways from the data:

1. Massive Dominance of iTunes for Distribution

The data clearly indicates that iTunes is the overwhelmingly preferred channel for consuming the podcast, with other sources being negligible in comparison.

  • iTunes Plays account for 98,909 of the total engagement, which is approximately 95.9% of all measured activity.
  • Downloads account for 4,205 of the total, representing approximately 4.1% of engagement.
  • Page Plays (plays on your website/page) are minimal, with only 11 total plays recorded, suggesting this channel is largely ineffective or underutilized for audience reach.

2. Focus on Foundational/Introductory Content Resonates Most

The episodes with the highest engagement are primarily introductory or focus on foundational business and mindset topics, suggesting that the audience is often looking for starting points or core principles.

  • The Top 5 Episodes by Total Engagement (see chart below) generated 17,987 total interactions.
  • The highest-performing episode is "You and Your Customer Introduction" with 3,650 total engagement.
  • Other top episodes include core topics like "A Key to Success is Growth Mindset," "Business Models Pros and Cons," and "Goals and Vision for your Business..."

Visualizations to Support the Analysis

Below are two charts illustrating the findings:

Total Engagement by Metric

This chart shows the significant difference in the total counts for the three engagement metrics, highlighting the strong preference for iTunes.

Top 5 Episodes by Total Engagement

This chart displays the top five best-performing episodes based on the combined total of Downloads, Page Plays, and iTunes Plays.

The analysis of the podcast data highlights the performance of your top content and the distribution channels.

Overall Performance Summary

The podcast has generated a Total Engagement of 103,125 across all episodes, distributed as follows:

  • Total iTunes Plays: 98,909
  • Total Downloads: 4,205
  • Total Page Plays: 11

Key Takeaways

  1. Massive Dominance of iTunes for Engagement

    iTunes Plays account for the vast majority of the audience engagement, suggesting the distribution strategy heavily favors or is most effective through this platform.

    • 95.9% (98,909) of the total engagement comes from iTunes Plays.
    • Direct Downloads account for only 4.1% (4,205) of engagement.
    • Plays directly on the page/website are negligible, with only 11 total recorded.
  2. Top 5 Episodes Focus on Foundational/Introductory Content

    The five highest-performing episodes, which generated a combined 17,987 interactions, are generally foundational or introductory in nature, indicating the audience is strongly seeking core business and mindset principles.

    • The top episode, "You and Your Customer Introduction," leads with 3,650 total engagement.
    • Other high-performers include topics like "A Key to Success is Growth Mindset" and "Business Models Pros and Cons".
    • For all top 5 episodes, iTunes Plays were the primary source of engagement, with Downloads being a minor factor and Page Plays being zero.

Top 5 Episodes Breakdown

The analysis environment contains the data from the previous steps, including the 'Primary Topic' column derived from the 'Episode Name'.

Here is the pivot table showing the average Downloads and average iTunes Plays per episode, grouped by the Primary Topic:

Primary Topic Downloads iTunes Plays
Business Model/System 13.39 880.88
Customer/Branding 16.38 408.00
HTML/Tech/Tools 16.35 308.53
Introduction/General 6.11 264.00
Marketing/Traffic 7.80 53.64
Mindset/Goals 6.52 506.13
Other/Uncategorized 18.08 331.24
Product/Service 0.29 62.18
Strategy/Planning 40.44 330.22

Key Observations on Averages:

  • Highest Average Downloads: Episodes categorized under Strategy/Planning have the highest average downloads per episode (40.44), despite having a lower overall total, suggesting that these episodes, while fewer in number, are more frequently downloaded directly.
  • Highest Average iTunes Plays: Episodes related to Business Model/System have the highest average iTunes Plays (880.88), indicating that when an episode falls into this category, it is, on average, the most popular on the iTunes platform.
  • Lowest Averages: Product/Service episodes have the lowest average performance across both Downloads (0.29) and iTunes Plays (62.18).
  • Engagement Profile: The average Downloads are consistently lower than the average iTunes Plays across all categories, which reinforces the dominant consumption pattern being through the iTunes platform.